If you’re like most small business owners, you spend as much time as you can thinking about your business and its products. Amazon business is best platfrom for you!
You plan and execute strategies to grow your brand and increase profitability. But once the kids are in bed, or the annual holiday party gets out of hand, you may find yourself feeling a little stagnant. Enter Amazon Business.
This online retail behemoth has single-handedly changed the way people buy things online. Now small business owners can advertise their products and services on Amazon at much lower cost with the added benefit of reaching a much larger audience than they could before. All they need to do is follow these simple steps to get started!
Table of contents
- Set up an Amazon business account
- Place your products in “prime”
- Create a website
- Set a launch date
- Step up your editorial calendar
- Build your brand with rich media and advertising
- No more boring ads!
- Bottom line
Set up an Amazon business account
If you’re like most small business owners, you spend as much time as you can thinking about your business and its products. You plan and execute strategies to grow your brand and increase profitability.
But once the kids are in bed, or the annual holiday party gets out of hand, you may find yourself feeling a little stagnant. Enter Amazon Business. This online retail behemoth has single-handedly changed the way people buy things online.
Now small business owners can advertise their products and services on Amazon at much lower cost with the added benefit of reaching a much larger audience than they could before. All they need to do is follow these simple steps to get started!
Place your products in “prime”
You can choose from a wide range of categories on Amazon, but the best place to start is with “prime” products. These are the highest-rated items with the most feedback, and customers have been reliably reporting results after using them.
To find “prime” items, go to the “Categories” or “Search” drop-down menus in the upper right-hand corner of the home page, and select “More” or “Customers”. Then scroll to the bottom of the page, and click “more categories”.
Create a a website (Amazon Store)
Once you’ve found a category with products that would fit your brand, begin the process of converting your products to digital forms. Your website (Amazon Store) is a great way to promote your brand and increase your profits.
The three most important aspects of a website are:
- The landing page – This is the page you navigate people to when they first land on your site. On this page, you can link to related products, provide a brief introduction to your company, and give away free stuff.
- The product detail pages – On these pages, you can list all the features and benefits of the products you sell, as well as provide additional information about the brands you purchase from.
- The checkout process – This is where people buy products from you, and it’s the most important step of all. On this page, you can explain the payment options, provide a place to sign up for your mailing list, and direct people to your Amazon sales page.
Set a launch date
Once you’ve set a date for when you’d like to start selling on Amazon, focus on building your brand and gaining more reviews.
Reviewers are the lifeblood of your business, and having more of them will help you gain faster approval. You can promote your brand and gain more reviews for products you sell on Amazon by creating a content calendar. You can choose from a variety of scheduling options with this calendar, including “As needed”, “ Daily”, “ Weekly”, and “Monthly”.
Step up your editorial calendar
If you’ve been running a blog on WordPress, you’re probably excited about the launch of your first product. But what do you do next? Luckily, there are a number of ways you can step up your editorial calendar to get more product placement and reviews.
You could choose to increase the number of articles you write, or increase the number of times you feature certain brands or categories on your site. Or you could increase your production.
Build your brand with rich media and advertising
Amazon advertising allows you to create ads that appear right on your product pages. You can choose between black and white or color ads that appear against a blue or red background, and the options are Chuck Tatham/Stockbyte/Getty Images.
You can also integrate your brand information and reviews into email ads and personalized ad offers with any SPN. These ads will help boost brand recognition and increase brand loyalty.
No more boring ads!
You’re almost there! It’s time to drop the weight from your shoulders and celebrate! By now, you’ve begun creating a great online presence for your business.
You’ve set up an Amazon business account, created a website, and begun writing articles for your blog. But you’ve still got a long way to go before you can call yourself an Amazon business owner. That’s why it’s critical that you start working on your ads now.
Your ads should reflect your brand’s personality and be attention-grabbing. They also need to be relevant to your product — and be as attention-getting as possible.
Start from bottom line
If you want to sell online, but don’t know where to begin, Amazon is a great place to start. From selling just one product to selling thousands, everything you need is available on this massive marketplace.
Not only can you sell to consumers directly, but you can also sell to businesses through Amazon Business. By choosing this option, you can get the benefits of a large, diversified customer base without the large investment required for organic growth. Thus, with a little bit of creativity and planning, you can start building a profitable business on the back of Amazon.
Featured Image Source: Image by vector4stock on Freepik
