As a startup, the founders of Mamaearth have been developing products and services since their founding in 2016. The company uses social media to promote the brand and to promote its products. It also has an active presence on Twitter, Instagram, and Facebook. The company has a strong social media following on each platform. In addition, the team works with more than 500 mom bloggers to boost its brand awareness.
Mamaearth has not only won the trust but also the heart
In order to survive in the highly competitive Indian market, Mamaearth aimed at diversifying into offline markets. The company had three hundred and twenty stores before the lockdown and ramped up to 10,000 stores after the ban. To increase their offline business, they hired employees when other companies laid off their staff. The hiring spree helped them to scale up and reach the desired target of ten million store locations. The success story of Mamaearth can be a great lesson for aspiring entrepreneurs.
Although the company is similar to WOW, the difference lies in the way it is structured. WOW focused on apple cider vinegar and had one of the most popular shampoos on Amazon. Mamearth, on the other hand, claims to use hand-picked plants as its ingredients. This is a major advantage for the brand. As a result, Mamaearth has an easy time competing against the likes of Amazon and Alibaba.
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The consumer’s behaviour and solves the mother’s dilemma
The company focuses on delivering a premium product to the customer. The success of Mamaearth is due to the fact that it understands the consumer’s behaviour and solves the mother’s dilemma. The brand introduces several products in the market and spends a lot of money on marketing. Even the brand ambassador Shilpa Shetty is associated with the company. The company has a huge marketing budget to ensure its brand identity and build up a loyal customer base.
The brand was able to build its brand image by educating consumers and reaching out to social media influencers. The company also focused on television ads to reach millennials and the youth. It partnered with the Viacom18 television network to become the sponsor of popular shows. The company also invested in sustainability by setting up the Plastic Positivity initiative and Plant Goodness. As a result, Mamaearth has achieved the 100 crore mark in less than four years.
Success with Online Brand and B2B Business
As a start-up, Mamaearth has grown to become one of the most popular online brands in India. With an impressive user base, the company was soon attracting high-quality customers from big retailers. Its team had to separate its operations and inventory for its B2B sales. The startup had to invest extra manpower and capital to meet the demands of the growing consumer base. Despite its limited resources, it was able to grow and expand its brand throughout India.
As the growth of the company continued to grow, it became clear that it was time to expand its product range. The company also partnered with a movie called Ribbon. The song was released as the official soundtrack for the movie. The brand grew quickly, but it faced a major setback. As a result, the company was forced to spend more money on advertising and marketing than on its B2B business.
Online and Offline Availability Combination
Mamaearth has a great history in the Indian market. Today, the company is available in more than 40 cities in India. Its product is sold on eCommerce platforms like Amazon, Flipkart, and Nykaa. The success of Mamaearth is a testament to its strong digital marketing strategy and its ability to reach new buyers. It is also widely distributed throughout India. The company has a diverse customer base, and it is continually expanding its customer base.
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A good example of this is the success of the Indian startup Mamaearth. In FY21, the company generated revenues of Rs 461 crore, an increase of four times its FY20 sales. The company grew rapidly in FY21 and made profits of nearly $2.4 million. Its growth in FY21 was attributed to a strong marketing strategy, focusing on promoting the child’s health and well-being.
