Amazon and Flipkart are two major players in the Indian ecommerce industry, competing for the attention of millions of online shoppers. However, for sellers, the choice between the two marketplaces is not as simple. Based on various factors such as seller support, advertising options, and customer reach, Amazon India has emerged as the preferred choice for many ecommerce sellers in the country. In this article, we will take a detailed look at why Amazon India has gained an edge over Flipkart in the eyes of sellers, providing a comparative analysis of the two marketplaces to help you make an informed decision about where to sell your products.
Why Amazon India is the Preferred Choice for Ecommerce Sellers: A Comparative Analysis with Flipkart.
The Indian e-commerce market has grown significantly in recent years, with two major players dominating the market: Amazon and Flipkart. Both platforms offer a range of products and services, and each has its own advantages and disadvantages. In this article, we will examine the differences between Amazon and Flipkart and explain why Amazon is the preferred platform for many sellers.
Seller-Friendly Approach
Amazon has a more seller-friendly approach than Flipkart. Amazon offers a range of tools and customization options that help sellers grow their business. For example, Amazon has a clear marketing strategy that allows sellers to customize offers like lightning deals, coupons, and DOD deals. Sellers can also run ads on Amazon’s buyer platform in multiple types like sponsored product ads, sponsored brand ads, and sponsored display ads. All these tools are available for both new and old sellers.
In contrast, Flipkart’s strategy appears to be less accommodating for new or small sellers. Flipkart’s promotional offers are limited, with only a few generic discounts like 5% off or similar. Additionally, the maximum offer run on your usual price, which is the price offered by the seller in the last four weeks. This model can be frustrating for sellers as they cannot deal with this. If a seller has run any promotion previously, like selling a product for 799 rupees instead of 999 rupees, the new offer will be applicable to the new usual price of 799 rupees, and the seller has to sell the product at that price. There is no option to change the usual price.
Advertising Panel
Amazon’s advertising panel is comprehensive and effective, allowing sellers to reach a large audience of potential customers. Sellers can run sponsored product ads, sponsored brand ads, and sponsored display ads on Amazon’s platform. They can set bids on specific keywords, allowing them to optimize their ad campaigns for maximum ROI. Amazon’s advertising platform is easy to use and provides detailed insights into the performance of each ad campaign.
Flipkart’s advertising panel is less effective than Amazon’s. New sellers can only run sponsored product ads, and they cannot set bids on specific keywords. They have to bid on all keywords equally, regardless of their traffic or relevance. This can lead to ineffective ad campaigns and low ROI. Additionally, Flipkart’s ad panel is not as user-friendly as Amazon’s, making it difficult for sellers to optimize their ad campaigns.
Courier Service
Amazon has its courier service, Amazon Logistics, which provides a reliable and efficient delivery service to customers. And Amazon Logistics ensures that products are delivered on time and in good condition. Amazon sellers can benefit from Amazon Logistics by using Fulfillment by Amazon (FBA), which allows them to store their products in Amazon’s warehouse and have Amazon handle the delivery to customers.
Flipkart, on the other hand, uses third-party courier services like Ecom and Delhivery. While these courier services provide good service individually, using them with Flipkart can lead to issues. Sometimes products are not picked up on time, leading to order cancellations. Sometimes, courier agents say they did not receive any pickup request, or they have issues with tracking details. These issues can lead to delays, cancellations, and poor customer service.
Support Team: on Amazon India VS Flipkart
Amazon has a reliable and responsive support team that can help sellers with any issues they face. Amazon’s support team responds quickly to sellers’ queries and provides effective solutions to their problems. Amazon also allows sellers to escalate their issues to higher authorities if they do not receive a satisfactory response from the support team.
Flipkart’s support team is not as reliable as Amazon’s. They usually respond with templated replies that don’t always address the seller’s issue, and it can take up to a week to receive a resolution. This is a stark contrast to Amazon’s support team, which has a reputation for being prompt, helpful, and accessible. Additionally, Amazon allows sellers to escalate issues to higher-ups if they’re not satisfied with the initial response, while Flipkart doesn’t offer this option.
Seller Tier System
Another area where Flipkart falls short compared to Amazon is its seller tier system. While both platforms offer seller tiers based on sales and performance, Flipkart’s system seems to have a more significant impact on a seller’s ability to make sales. If a seller is stuck in the brown or wood tier, they may struggle to receive orders, even if they’re running ads or offering promotions. This is frustrating for sellers who may be putting in a lot of effort to improve their performance but are not seeing any tangible results.
In conclusion, while both Amazon and Flipkart are popular e-commerce marketplaces in India. Amazon seems to be more seller-friendly and conducive to growth. Amazon offers a robust suite of tools and features that allow sellers to customize their offerings. And run effective ads, and grow their business. In contrast, Flipkart’s lack of customization options, limited advertising platform, unreliable courier service. And also less reliable support team can make it challenging for sellers to succeed. Ultimately, it’s up to individual sellers to decide which platform is best for them, but based on our experience, we recommend focusing on Amazon or building your own e-commerce website.
